From the Cola Ad War involving Bollywood bigwigs such as Amitabh Bachchan, Shah Rukh Khan, Kareena Kapoor to Aamir Khan, Hrithik Roshan, Aishwarya Rai and Akshay Kumar; a some-what similar trend has now been embraced by leading Cell Phone brands.
Couple of months back Abhishek Bachchan was seen on the tele-box trying to impress the opposite sex with his charm but instead they were more impressed with his stylish MotoSlvr. The MotoSlvr ad was mainly focused on Abhishek’s starry attitude and unconventional looks with a little bit of humor throw in.
And then we had the MotoRokr commercial. Unlike the previous commercials this one is out-n-out hilarious. Since MotoRockr’s main feature is its superior music quality, the Rokr ad shows Abhishek swinging his head from one side to another, singing a rap song, wacky dance moves (all side-effects of using MotoRokr) even when at film shoots and thereby causing nuisance to his director and fellow artistes. Bachchan Jr. and Motorola enjoyed full attention with these publicity stunts without much effort, considering the absence of star-power association with competing mobile brands.
Continue Reading, ‘War Of The Cell Phones : Abhishek Vs. Hrithik’.
Comments
4 comments | Add your comment »
Raj
May 11th, 2007 at 11:53 am | #
Hi Sakshi,
You have the Nice Blog, M the new reader of your Blog.
Would you consider making a mention about my site, or maybe doing some linkage. My site is http://www.bollyone.com
Awaiting for your positive response
Thanks
Raj
Melody
May 12th, 2007 at 4:33 am | #
Hi Sakshi,
You have the Nice Blog, M the old reader of your Blog.
Would you consider making a mention about my site, or maybe doing some linkage. My site is http://www.thevoiceinmyhead.com
Awaiting for your positive response
Thanks
Mell
PS: About the post, am so not into Bollywood (as you well know) but I SO TOTALLY love the new Hrithik ad, dude, he just look SO DARN HOT in it!!! And those moves, oh la la….
Imo, Hrithik over AB baby any day.
Beth
May 30th, 2007 at 3:37 pm | #
Abhishek all the way. It’s much funnier, and it hints at the shared, everyday joy of listening to your favorite music and bopping along - like we all do. I always like when someone portrays behavior that we do but don’t realize we do. Like the old VW ad that showed windshield wipers lining up with the music on the radio - who doesn’t love that?
Ankur Khandelwal
Jun 5th, 2007 at 6:37 am | #
Hey Babs,
Any idea of what the song name is? Or where I can get the song from the AD of Motorockr? Its really good.
Awaiting a response.
Chow.
Ankur