Yeh Cheese Badi Hai Mast Mast

Now most of us get hooked on to the World Wide Web for various different reasons – be it for YouTube, searching for lonely singles, porn, blog rants, music and the list can go on and on. But to actually come online to watch an English Cheddar Cheese as it slowly ripens is quite hard to digest, literally.

First placed in front of a webcam in late December, the Westcombe cheddar from West Country Farmhouse Cheesemakers leaped to public attention in early February and has since attracted viewers from 119 countries.

"The hits went over 1 million this morning. It has been a real challenge keeping the cheese up and running with all the interest it has generated," a spokesman for the company running the website, http://www.cheddarvision.tv, said on Wednesday.

"The whole idea was to show people how real food is made – and it seems to be working," cheesemaker Tom Calver said. "It takes a year for the cheese to mature. This is not fast food. It is slow food."

Do check out the website, damn neat, I say.