The Saabun Khan

Two days ago i saw the latest ‘Lux’ ad on one of the famous T.V channels. For a moment, i thought it was just some sort of a gimmick…till i read the papers and was proven wrong.

Shah Rukh Khan, one of Bollywood’s biggest male leads, has been choosen to take up a role usually seen as the prize for one of India’s most beautiful women. In the ad, he appeared sitting in a bath surrounded by floating rose petals as the new Indian “face” of Lux beauty soap.

Khan, star of countless romantic dramas, where he usually ends up with the girl. But this time he is following Bollywood actresses including Asihwariya Rai, Rani Mukherjee and Preity Zinta, who have modelled for Lux before.

Those behind the new Lux campaign say they used ‘Shahrukh Khan’ because the soap is aimed at women. Why would women want to look at a beautiful woman, when they could admire Khan’s chest, the advertisers asked.

My views -

If this logic is applied by most brands and advertising firms, then this could be just the beginning of a new trend in branding for Women targeted products.

In future, we could see -

1. Salman Khan endorsing body hair removal cream or wax,
2. John Abraham could ad for ‘hair straighting’ products.
3. Hrithik Roshan could model for ‘face creams’ and ‘face masks’.
4. Aamir Khan can grow his hair again and model for all shampoo cum conditionar ads.

I have few suggestions for the Under-garments category as well, but i will leave that for another blog post.